Martin Goddard was asked by The Telegraph’s Luxury section to talk about ways to make the increasing trend for lateral living in London work well for the end-user. “Entrance areas and hallways should be celebrated, not hidden,” says the scheme’s interior designer Martin Goddard from Goddard Littlefair. “In a traditional house, the hallway and staircase are often the most striking feature and so in lateral apartments the same sense of arrival has to ring true.”