Goddard Littlefair were invited to take part in a Q&A for FX Magazine’s special hotel focus issue this month. The two-page spread saw Co-Founders and Directors Martin Goddard and Jo Littlefair discuss some of the challenges within the hotel sector and the key to successful hotel design.

‘The major challenge for operators is how to attract repeat custom and engender long-term loyalty. For designers, that means working out how to make a guest fall in love with an individual hotel’s singular environment and experience, from the beginning to the end of their stay’. Click here to read the full Q&A.