‘Airbnb is only a threat to hotels that aren’t already offering a unique service or are not willing to adapt. The growth of sharing-economy companies such as Airbnb actually gives hotels the opportunity to sell their customer service offer as a differentiating factor, as well as the incentive to become more personal in response to changing expectations. Hotels can also rely of course on the perennial appeal of a beautifully-designed space.’

BCFA’s Design Insider Magazine, 31 October 2017