• Martin Goddard

    Director & Co-Founder

    Goddard Littlefair Director and Co-founder Martin Goddard drives the growth of the business and manages the interface with our leading-name hospitality and developer clients. Martin’s passion for design is evident to all and his ease with spatial concepts and willingness to sketch things out for clients is always combined with a profound understanding of business strategy and operational realities. As an expert in his field, Martin brings not only an international perspective to bear, but insights from long industry experience at the highest end of the field.

    Martin also travels widely and regularly attends major hospitality conferences, where he is often invited to give thought leadership, sitting on industry panels at, for example, IHIDCF in Vienna and the Independent Hotel Show in London in 2017. He has been a judge at both the WIN Awards and the Restaurant and Bar Design Awards.

  • Jo Littlefair

    Director & Co-Founder

    Goddard Littlefair Director and Co-founder Jo Littlefair is a designer-at-large for the company, bringing inspiration from her travels into the studio and sharing her passion for new and exciting dining, dwelling and hospitality experiences. Her curious and observant nature quickly recognises coming evolutions in consumer, industry and design trends. Jo is a great listener, both for clients and the internal team. Her particular focus is on delivery, ensuring that the essence of a concept has always been fully evoked and that all the softer details and touchpoints meet her exacting standards.

    Jo is regularly asked to write and speak about innovations in consumer behaviour, as well as in developments in luxury market fabrics, furniture and colour, for publications such as Interior Design Today, FX, SPACE, HotelBauJournal and the Interior Design Yearbook. In 2017 Jo was a panellist at FOCUS and invited to be a judge for the Surface Design Awards.

  • Simon Tong

    Design Director

    Goddard Littlefair Design Director Simon Tong programmes, resources and manages our highly-complex, international schemes so that each one is delivered on budget and in the correct timeframe. Simon’s skills are built on several decades of directing not only high-value projects, but entire design teams and studios in the UK and Far East. He brings a great breadth of global high-end hospitality experience to his role, having personally led projects in Europe, Africa, the Middle East and the Far East for brands such as Mandarin Oriental, Sheraton, Hilton, Conrad and Marriott.

    In the studio, Simon takes particular pleasure in mentoring young talent, whilst, for clients, he is the ultimate safe pair of hands, not only directing schemes, but also drawing them up, to ensure complete project immersion. In 2017, Simon was invited by Design Insider magazine to talk about his most inspiring creative space, choosing the Four Seasons ‘Grand Hotel du Cap Ferrat’.

  • Richard McCready-Hughes

    Creative Director

    Goddard Littlefair Creative Director Richard McCready-Hughes ensures the highest design values and maximum creativity on all our projects, from concept to delivery, and is committed to getting the best out of our talented studio team. Notable residential and hospitality projects that have benefitted from his eye include the South Bank Tower Show Apartment, a gold winner at the 2016 London Design Awards and 2017’s complete refurbishment of the Principal Edinburgh Charlotte Square Hotel.

    Richard oversees the whole design process, but always relishes the concept phase and his initial exposure to the client vision. He considers the design process an exercise in interpretation and his great experience, coupled with his natural sense of style, ensures that the final environments we deliver not only please, but delight. In 2017, Richard was asked to judge a wide range of design schemes in the independent hospitality sector for the Design Vision Style Awards.

  • David Lee Hood


    Associate and architect David Lee Hood joined Goddard Littlefair in 2013 and heads up the studio’s architectural offer. As a flexible all-rounder, David splits his energies equally between hospitality projects, including international hotel and restaurant schemes, such as the Restaurant & Bar Design Award-winning venue, The Printing Press for Principal or the award-winning refurbishment of The Gleneagles Hotel, and major residential developments for clients such as St Edwards and St James, part of Berkeley Group.

    David’s flexibility, capability and breadth of experience sees him involved in every aspect of architecture and design across our projects, but always with a creative focus. He relishes variety, from client-facing presentations to project-managing and problem-solving on site. David studied architecture in Newcastle and Glasgow and took his RIBA Part III once his career was already well underway at a number of leading London signature-designer studios, where his work has always been focused on the high-end sector.

  • Adrian Barboza


    Associate Adrian Barboza is a project designer with architectural training and over a decade’s experience in both Australia and the UK on ultra-high-end private and developer residential schemes. When he joined Goddard Littlefair in 2016, he was therefore immediately tasked with a major scheme for Canary Wharf Group, creating the interior templates for the apartments at One Park Drive, which went on to win a Gold Award at the 2017 London Design Awards and which are set within a stunning new Herzog & de Meuron building.

    Currently working across both the residential and hospitality areas of our portfolio, Adrian brings his breadth of experience, which also includes high-end retail, and his external-internal skillset to each Goddard Littlefair scheme. He enjoys the whole design process, from exploring new concepts to finessing the luxury elements that the end-user will touch and experience and he is particularly passionate about great teamwork and communication.

  • Lucy Robinson

    F&B Associate

    Lucy Robinson joined Goddard Littlefair in 2017 as an F&B associate, working on major hotel and hospitality schemes in the studio. Lucy came to the company with an established F&B specialisation, covering restaurant and bar projects for major London agencies and a number of prominent signature chefs and operators, including Oliver Peyton of Peyton & Byrne, D&D and Vivek Singh.

    Lucy loves the concept stage of projects above all and always listens very carefully to briefs and also to what is being said between the lines. She works on projects from the earliest concept stage, as well as managing every aspect of their development, from budgeting and technical drawing to FF&E and on-site management. She loves bringing concepts to life, ensuring the atmosphere and details of a new project are absolutely right and tries to eat out at least once a week to keep track of any new culinary and interiors trends.

  • John Beattie

    Junior Associate

    John Beattie started with Goddard Littlefair in 2017 as a Senior Architect, joining the company directly from Farrells, where he worked for four years on a number of major residential schemes, including the prestigious 800-unit, £500m Chelsea Waterfront project. John qualified with both a BA and an MArch from Newcastle University, before working locally in Sunderland for several years on housing projects at varying levels of the market, including pioneering carbon-neutral social housing.

    John works closely with client and consultant teams on projects, planning, resourcing, advising on programming and procurement and working closely right through to construction. His aim is always to make projects as efficient as possible and he loves to learn continuously from other skillsets, particularly on site, as one of the many hands that make a successful project. John is never happier than when he gets a complex scheme over the line.

  • Steve Wilson

    Junior Associate

    Steve Wilson joined Goddard Littlefair in 2016 as a Junior Associate, working on high-end residential and spa projects, including One Blackfriars, as well as a number of major hotel projects. His experience lies in high-end residential and hospitality projects in locations across Europe and the Middle East, as well as North Africa and Asia, for leading hotel brands such as Hilton, Hyatt, Corinthia and Intercontinental.

    Steve is very much an all-rounder, working from concept design to project management and delivery. He particularly enjoys the interior architectural side of projects, overseeing teams and working on project co-ordination with clients and consultants, as well as the satisfaction of creating perfect fine-detailing, even when only visible under close inspection. Steve is always on the look-out for new materials and innovations and considers sketching a total joy. He is a great advocate for the power of a sketch to communicate concepts quickly, especially to non-designers.

  • Aayush Christie

    Finance Manager

    Aayush Christie joined Goddard Littlefair in 2017 as company Finance Manager. He works closely with our directors to analyse and manage all financial forecasting and budgeting, ensuring our projects remain on track at all times. Aayush also oversees billing and cashflow, as well as any legal matters, plus our corporate interface with HMRC.

    Aayush began his career in financial services, with a specialisation in insurance, at Citibank, before going on to spend nine years at leading global film distribution company, Eros International plc, specialists in Bollywood and Indian-language movies. It was here that he expanded his skills into financial reporting, becoming the company’s Senior Accountant and leading his own team, accounting for the group and overseeing currency issues. He welcomes his move into architecture and design, subjects he has always been fascinated by, and enjoys the big picture of the development and hospitality industries offered by it.

  • Erin Pain

    Senior FF&E Designer

    Erin Pain joined Goddard Littlefair in 2013 and was one of the earliest members of our studio team. She has played a core role on many of our high-end residential schemes, both in the developer and private sectors, often working closely with either company Co-founder Jo Littlefair or Creative Director Richard McCready-Hughes. Her hospitality CV also includes the lobby of The Grand Hotel in Glasgow, an early Goddard Littlefair project.

    South-African born and educated, Erin studied Interior Design in Cape Town before coming to the UK in 2011, working at Chelsea Harbour before joining the studio. At Goddard Littlefair, Erin works right across the stages of a project, from pitches and budgeting to scheme design and ongoing client liaison. As a Senior FF&E Designer, her main talents come to the fore towards at the end of schemes via her choice and arrangements of fabrics and furnishings and the hands-on dressing, styling and accessorising of projects.

  • William Hutchings

    Senior Interior Designer

    William Hutchings joined Goddard Littlefair in 2014 and has since worked on a number of major hotel projects, including The Principal Edinburgh George Street, The Principal York and The Principal Edinburgh Charlotte Square, helping take each scheme from its very earliest days to final completion. William is a technical expert, producing and overseeing drawing packages and specifications and ensuring that designs translate perfectly from the concept and development stages to eventual implementation on site.

    William originally trained as a furniture designer, graduating from Loughborough University in 2005. His love of furniture can still be seen in his fine detailing and interest in the creative aspects of joinery. He enjoys creating close working relationships with other specialists in the wider consultancy and manufacturing teams on all our projects and takes great pride in ensuring highly-imaginative concepts can be translated into affordable and buildable realities for our clients. William believes great spaces are always the sum of perfect details.

  • Anna Geldart

    Senior FF&E Designer

    Anna Geldart joined Goddard Littlefair in Easter 2017 and has since worked on a number of our leading residential and hospitality projects, including the Sheraton Hotel in Warsaw. Hospitality design is Anna’s main specialisation, having worked in both the UK and Hong Kong for almost a decade on luxury hotel projects in Europe, the Far East, the US and the Caribbean, for brands including Rosewood, Intercontinental and Mandarin Oriental.

    Anna most often works on the concept and pitch presentation stages of projects and, using her technical skills, loves to pull the look and feel of new projects together. She has a particular passion for materials, especially for new, sustainable and future-facing innovations and likes to read widely about design, as well as attending leading international shows, such as the Milan Salone and Maison & Objet in Paris, so that her imagination is constantly open to the spark of new ideas.

  • Christopher Musangi

    Senior Architectural Designer

    Christopher Musangi joined Goddard Littlefair’s architectural team in 2016 as a Senior Architectural Designer, working on high-end residential schemes and spas, with a particular initial focus on the Southbank Place project for Canary Wharf Group and Qatari Diar. Christopher is a client-facing senior team member, working closely with other consultants and contractor teams on project-long remits, covering design concept and development, space-planning, technical drawing and on-site supervision.

    Christopher graduated from the American Institute of Architects, taking a Masters from the University of Michigan in 2002, before going on to work for practices in Chicago, New York and London, designing international, high-end residential and hospitality projects in North America, Europe and North Africa, including the revamp of legendary London nightclubs Annabel’s and Mark’s. He enjoys every stage of a project, but particularly seeing everything happen as it should on site, when a project’s design, detailing and programming all come together harmoniously.

  • Gemma Prentice

    Senior FF&E Designer

    Gemma Prentice joined Goddard Littlefair in 2015 as a hospitality FF&E specialist and has since been involved in a number of major projects, including the £25m refurbishment of The Principal Edinburgh Charlotte Square. Gemma works on projects at the concept and design direction stages, before her focus moves on to the elements the end-user will feel, touch and see, from hard and soft finishes to lighting, furniture and accessories.

    Gemma grew up in Edinburgh and studied Interior Design at Birmingham City University before re-locating on graduation to Hong Kong, where she worked for five years in the luxury hospitality sector, joining Goddard Littlefair directly on her return. Gemma’s boundless curiosity and desire to learn sees her going to shows to keep up with trends and visiting workshops and factories to see how things are made and where possibilities can be pushed. She particularly loves seeing people experiencing and enjoying spaces she has helped create.

  • Jana Novakovic

    Interior Designer

    Jana Novakovic joined Goddard Littlefair in 2013 and has since worked on some of the company’s most high-profile hospitality and the residential projects, including hotels for Hilton in Dubrovnik, Cologne and Budapest, The Gleneagles Hotel and South Bank Tower. All three latter projects were gold winners at the London Design Awards. Jana describes herself very much as an all-rounder, with a skill base ranging from technical drawings right through to FF&E and from being client-facing to meeting contractors and being on site.

    Jana is known for her great enthusiasm and organisational strengths. She always aspires to keep the widest possible view of a project, even whilst honing in on the smallest detail. Jana’s breadth of vision is partly due to her own international background; she was born in Belgrade, grew up in Bermuda and studied in Canada before coming to London to do post-graduate studies at the Inchbald School of Design, joining Goddard Littlefair directly afterwards.

  • Liz Beal

    FF&E Designer

    FF&E Designer Liz Beal joined Goddard Littlefair in 2016 after previous experience in both the hospitality and residential sectors. Her main focus at the company to date has been residential projects, working on schemes such as One Park Drive and Millbank. Elizabeth joins the team at the concept stage and works right through to final look and feel, particularly enjoying early-stage client exposure, the chance to explore each project’s scope and vision and the creation of initial interpretive concept designs.

    The One Park Drive scheme took the London Design Awards residential gold in 2017, but wasn’t Elizabeth’s first exposure to awards success. Already as a student, taking a BA at Huddersfield University, she won a prized D&AD yellow pencil for her ‘Urban Nest’ design, going on to be featured in the 2012 ‘New Blood’ exhibition. Prior to joining Goddard Littlefair she worked on hotel projects throughout the UK, as well as in mainland Europe and Africa.