Director & Co-Founder
Goddard Littlefair Director and Co-founder Martin Goddard has over 20 years’ experience in the luxury hospitality and residential markets, having led the design and refurbishment of high-end hotels, spas and residential developments at an international level for brands including Four Seasons, Marriott, Hilton, Starwood and Corinthia Hotels, as well as developers Qatari Diar and The Berkeley Group.
Martin is an expert in his field; a business and brand strategist and a pragmatic and highly-creative team player with an exceptional eye for detail. His responsive and flexible approach to projects is highly valued by clients, along with his real-world understanding of budgets and operators’ perspectives. As one client says, he really understands both ‘value and quality’ in the high-end marketplace.
Martin travels widely and regularly attends major hospitality conferences, as well as being asked to provide thought leadership on industry panels and seminars. His long industry experience has equipped him fully for the ambitions of Goddard Littlefair, which are to embody the very best in 3D design excellence through the creation of environments that not only second-guess consumer needs and operator interests but which go beyond to inspire, endure and set new benchmarks for design.
Director & Co-Founder
Goddard Littlefair Director and Co-founder Jo Littlefair is the ultimate specialist in interior design schemes and FF&E, both in the hospitality market and at the highest end of the residential market for developer clients including Qatari Diar, Canary Wharf Group and The Berkeley Group and for high-net-worth individual owner-occupiers. She is regularly asked to write and speak about innovations in fabrics, furniture and colour for publications such as Interior Design Today, FX and the Interior Design Yearbook.
Jo’s signature is the creation of exquisite bespoke furniture and textiles for all of Goddard Littlefair’s projects, creating interiors schemes of great elegance and integrity and lending projects the exclusive, un-placeable quality that is the true hallmark of luxury. In 2015 Jo successfully launched her own furniture and accessories label – Jo Littlefair London – launching at Clerkenwell Design Week and going on to show at Decorex International.
After gaining a first class honours BA in textile design, Jo worked for luxury residential interiors specialists Areen Design and then as part of an architectural and interiors team at architects Scott Brownrigg, before moving on to renowned hospitality specialists GA Design. She initially ran her own company to pursue her own creative vision before forming Goddard Littlefair with Martin Goddard in 2012.
Richard McCready-Hughes is Creative Director of Goddard Littlefair, responsible for ensuring high design values and maximum creativity across all our projects. Richard has a wealth of experience from some of London’s biggest-name interiors agencies, from David Collins and United Designers to Richmond International, where he was a Senior Designer for over 7 years.
Richard graduated from Leeds University with a BA in Three-Dimensional Design in 1990, but began his working life in retail, with a design specialism, working on lighting, furniture and contract sales for Habitat, SCP and The Conran Shop, before joining United Designers. The consumer- and market-facing knowledge he accrued in that time created a perfect base for his early specification and procurement roles within design, although over the last decade Richard has moved closer to his passion for interior architecture and spatial solutions.
At Goddard Littlefair, he works on a wide variety of projects across all our sectors. For Richard, the concept phase is perhaps the most exciting period and he particularly revels in the exposure to clients and briefs, discovering end-user tastes and aesthetics and exercising his skills in interpretation. He couldn’t be further removed from the idea of imposing an idea – for Richard design is very much about the brief and finding a perfectly appropriate solution.
Design Director Simon Tong works closely with company founders Martin Goddard and Jo Littlefair to direct the studio’s live projects and ensure that the programming, resourcing and design management of all our complex international schemes remains smoothly on track. Extremely personable and highly-skilled in both the management of people and projects, Simon has several decades’ experience in directing not only high-value projects, but entire design teams and studios in both the UK and the Far East.
Simon studied 3D Design at Jacob Kramer Art College in Leeds and went on to study Television and Theatre Design at Suffolk University. He subsequently worked in London and Hong Kong for LRF Designers International Ltd, becoming an Associate Partner of the Hong Kong office and the Managing Director of the London office, before spending two years at Anita Rosato Interior Design, pioneering a £47m project on senior living.
Above all, Simon brings a great breadth of global high-end hospitality experience to his role, having personally led projects in Europe, Africa, the Middle East and Far East for brands such as Mandarin Oriental, Sheraton, Hilton, Conrad and Marriott, as well as standalone hospitality projects and high-end residential developments. His professional passions are mentoring young talent and drawing, when he says the world around him simply disappears!
Associate David Hood is a fully-qualified architect from the North-East of England, where he both grew up and went on to study architecture, taking his RIBA Part I at Northumbria University in Newcastle, before taking his Part II at the renowned Mackintosh School of Architecture in Glasgow. Between the two courses, David worked for London-based designers Fielden Clegg Bradley and Anouska Hempel Design and he joined the Hempel Studio once again at the end of that period, where he remained whilst completing his final stage RIBA Part III qualification.
David joined Goddard Littlefair in 2013 and heads up the studio’s architectural offer, working both on stand-alone architectural projects and as part of an integrated team within the studio, building on his long experience of working closely with interior designers. David particularly enjoys the design element of projects, but also the architectural over-seeing and project management aspects, right through from space-planning to problem-solving on site.
As a flexible all-rounder, David loves the variety of his role at Goddard Littlefair, where he has worked to date on both luxury hospitality and residential developer schemes, from UK hotels for Principal to leading London residential development The Corniche. He enjoys both client-facing presentation and scoping work and being part of the close-knit, internal Goddard Littlefair team.
Goddard Littlefair Associate Michelle Holland joined Goddard Littlefair in early 2013 and has since worked on luxury show-flat schemes for the Canaletto in City Road; international hotel schemes for Corinthia and Hilton Hotels in Budapest and Cologne and on a number of major rebranded refurbishments for Starwood’s Principal Hotel Group in Glasgow, Edinburgh and York.
Hospitality specialist Michelle comes from a hotel management family background and brings not only nearly a decade’s design experience from working at UK consultancies Fox Linton Associates and DeSallesFlint to bear on her work, but also a six-year stint as a hotel consultant, during which she worked across Europe, the Middle East and Africa on hotel operational and strategic reviews, market demand and feasibility reviews and the development of new concepts. This combination of insider experience and outsider perspective gives Michelle a unique insight into the positioning and strategies behind global hospitality design, as well as into the focused business thinking the design process needs to encapsulate and express.
Although Michelle enjoys the full design process, her particular passion is the creative concept stages and project specification. She has no fear of numbers or figures, but is always happiest at the outset, putting together fabulous colour schemes, mood boards and sketches.