Goddard Littlefair Director and Co-founder Jo Littlefair is a designer-at-large for the company, bringing inspiration from her travels into the studio and sharing her passion for new and exciting dining, dwelling and hospitality experiences. Her curious and observant nature quickly recognises coming evolutions in consumer, industry and design trends. Jo is a great listener, both for clients and the internal team. Her particular focus is on delivery, ensuring that the essence of a concept has always been fully evoked and that all the softer details and touchpoints meet her exacting standards.

Jo is regularly asked to write and speak about innovations in consumer behaviour, as well as in developments in luxury market fabrics, furniture and colour, for publications such as Interior Design Today, FX, SPACE, HotelBauJournal and the Interior Design Yearbook. In 2017 Jo was a panellist at FOCUS and invited to be a judge for the Surface Design Awards.