Goddard Littlefair, were selected by London and Regional, owners of Iconic Luxury Hotels to design its fifth luxury hotel under that brand, The Mayfair Townhouse. Located in the heart of Mayfair on Half Moon Street, near London’s Green Park, the boutique hotel has seven Georgian listed buildings within its structure of 15 townhouses and will welcome guests seeking a discreet London address. Goddard Littlefair set out to restore the interiors of the townhouses, knitting them together to recreate the Georgian spirit.

Goddard Littlefair delved into the personalities of the original inhabitants of the area and took inspiration from characters like Wilde and his contemporary aesthetes. The aptly named Dandy Bar is adjacent to the reception and located in the heart of the hotel on the ground floor. The design lures in guests to a twinkling, dimly lit space to seek shelter from the busy Mayfair streets. The furniture here, as in the rest of the hotel, is bespoke to the project, each detail has been curated by the Goddard Littlefair team to exacting standards. Seating in the bar is covered in printed velvets and leathers with marble, brass and high gloss timbers as base finishes. Hints of extrovert personalities that lie beneath the building have been captured with a rich colour palette and flashes of details, subtly capturing the adventurous mischief of the dandy.